28 Ways to Increase Traffic to Your Website
Want more people to visit your website? These 28 strategies helped one site grow from zero to 451K+ unique visitors per month. Here’s the plain-English rundown.
1. Refresh and Upgrade Old Blog Posts
Don’t just write new posts. Find old ones that are outdated, update the screenshots, improve the advice, and give them a clearer title. A two-hour refresh can bring more traffic than a brand-new post.
2. Use LSI Keywords
LSI keywords are related words and phrases that help Google understand your topic. Type your main keyword into Google and see what autocomplete suggests. Then work those related terms naturally into your content.
3. Create Helpful Content
Google now rewards people-first content. That means writing for humans, not algorithms. Show real experience, expertise, authority, and trustworthiness—often called E-E-A-T.
4. Transform Your Content
Turn one blog post into another format: a video, ebook, infographic, or podcast. A single old post can become a YouTube video that brings in thousands of new visitors.
5. Go on Podcasts
Instead of starting your own podcast, be a guest on other people’s shows. It’s a great way to reach new audiences, and you usually get a backlink in the show notes too.
6. Get High-Quality Backlinks
Create a monster resource on an important topic. Make it comprehensive, visually appealing, and full of original data or expert quotes. Other sites will link to it naturally.
7. Use the Content Relaunch Strategy
This is like updating old content, but bigger. Treat your improved post like a brand-new launch: share it on social media, email your list, and promote it again.
8. Create Content That Appeals to Experts
If you want influencers to share your work, write something they care about. Speak directly to their interests, and they’ll be more likely to spread the word.
9. Share Videos on LinkedIn
Videos get more shares on LinkedIn than other content types. Post short, useful videos and include a clear call-to-action that sends people to your website.
10. Host a Giveaway Contest
People love free stuff. Run a contest where entry requires an email address, and encourage participants to share it for extra entries. This grows your list and your traffic.
11. Add “Share Triggers” to Your Content
Share triggers are things that make people want to share your content. One powerful trigger is social currency: people share things that make them look smart or informed.
12. Retarget Visitors With Facebook Ads
Facebook ads can be expensive, but retargeting people who already visited your site is usually much cheaper. Show them a relevant blog post and watch your cost per click drop.
13. Publish Long-Form Content
Longer content tends to earn more links and shares. A detailed, 4,000-word guide can outperform a short post by a wide margin.
14. Create an Active YouTube Channel
YouTube is the second most popular website in the world. It can be a major traffic source, but you need to learn basic video SEO to get views.
15. Publish Viral Content
There’s no guaranteed formula for viral content, but three things help: use visuals, make it extremely useful, and give it an initial push on sites like Reddit.
16. Promote Blog Posts and Videos on Quuu
Quuu helps you get real people to share your content on social media. Submit your best posts, and influencers may share them with their audiences.
17. Republish Old Articles on LinkedIn
LinkedIn is a great place to syndicate content. Republish an old blog post as a LinkedIn article, then share it. It can bring in targeted traffic with very little extra work.
18. Use a “Question Analyzer” to Create Useful Content
Tools like AnswerThePublic show you the exact questions people ask online. Answer those questions in your content—or build whole posts around them.
19. Add Enticing Content to Social Media Posts
Don’t just drop a link. Add a short summary, bullet points, or a teaser. Giving people a reason to click can dramatically increase engagement and traffic.
20. Improve Your Organic Click-Through Rate
You don’t always need higher rankings. If you double your click-through rate, you double your traffic. Try adding numbers to titles, writing stronger meta descriptions, and A/B testing headlines.
21. Publish More List Posts
List posts get far more shares than many other formats. They’re easy to read, easy to scan, and tend to perform very well.
22. Steal Your Competitors’ Traffic Sources
Use a free tool like SimilarWeb to see where your competitors get their traffic. Then target those same sources for yourself.
23. Drive Traffic From Forums
Forums like Reddit and Quora can send steady traffic—but only if you’re genuinely helpful. Be an active member, answer questions, and don’t just drop links.
24. Syndicate Your Content on Medium
Repost your best content on Medium. It takes minutes, and even a small post can bring in hundreds of targeted visitors.
25. Promote Your Site With Blogger Outreach
Find bloggers who write about your topic and send them a friendly, personalized email. Don’t ask them to share your post—just let them know it exists. If it’s good, they’ll share it.
26. Make Pinterest a Priority
Pinterest pins can drive traffic for months or years. Create eye-catching vertical images, use keyword-rich descriptions, and link pins to your blog or landing pages.
27. Reduce Your Bounce Rate
A high bounce rate can hurt your pageviews, conversions, and even SEO. Improving it is often easier than you think—just make your content more engaging and relevant.
28. Try the “Upside Down” Guest Post Strategy
Most people ignore author bios. Instead, link to your content inside the body of your guest post as a “helpful resource.” That link often gets far more clicks.
Bonus Strategies
Bonus 1: Post on Social Media at Strategic Times
Different platforms have different best posting times. For example, Facebook peaks around 7 a.m., 3:15 p.m., and 7 p.m. Test and see what works for your audience.
Bonus 2: Find More Keywords With “Keywords Everywhere”
This Chrome extension shows search volume and CPC data right in Google, Amazon, and other sites. It’s a simple way to discover untapped keywords.
The “Upside Down” guest post tactic is clever. Putting your link in the body of the post—where people actually read—makes a lot more sense than burying it in an author bio.
The mix of quick wins and long-term plays makes this list practical. You can try retargeting or Medium republishing today, while building YouTube and backlinks over time.
The reminder to refresh old content is gold. Most people chase new posts, but updating what you already have can bring faster results.